- 26th International Biennial of Graphic Design Brno 2014
- Graphic Design, Education & Schools
The Selection Jury met on 17 and 18 March 2014 on the premises of the Moravian Gallery in Brno. The jury assessed each submitted work on the basis of its originality of approach, how innovatively it deals with specific tasks, and its aesthetic and functional qualities, while bearing in mind the limitations of available exhibition space. More about submissions …
Participation in the Selection Jury gave us the opportunity to view a large number of inspirational approaches and methods. Criteria placed on contemporary graphic design are subjective, and what is considered “graphic design” is permanently changing its contours. To define them before a selection would mean that we anticipate the nature of the entries. I believe that students today carefully choose the context in which they want to see their work. They are led to contemplate the direction of their activities and what makes their artworks exceptional. The exhibition concept of the Biennial curators is, in particular, visitor-friendly; visitors are invited to produce their own interpretations of contemporary graphic design in art schools.
The jury did not use any particularly specific criteria in selecting for the biennale exhibition. The works submitted were very diverse both in context, medium etc., so it did not make sense to have any formal criteria. Rather, we selected very intuitively and based on what got us excited and interested. It was a very positive surprise that so much of the selected work and admitted work was of such high quality, that the investment of the students in their projects was very genuine and deep, and that a lot of works were experimental in nature.
I deliberately didn’t set myself any concrete selection criteria, as they did not seem important for the concept of a students’ exhibition. I’d say that we chose the individual artworks chiefly by intuition, and the committee members mostly agreed. What was surprising, though, was the unusually high, almost professional standard of the pieces. Yet at a students’ biennial I would welcome more experimental works defying categories. Clever wackiness is represented, at least in my opinion, by several videos that will be part of the show.
I was very happy to be part of the jury. The overall quality of the submitted works was really high. Maybe my biggest surprise was that there wasn't so much “student” student work – weird, funny, cheaply made, crazy experimentation. Instead I found myself looking at professionally produced graphic design. The second observation I made was the lack of actual reactions to school assignments. We didn't see so many groups of work, where you could recognize the original task given by the teacher. There were a few cases of “investigative projects”, but mainly “independent work”.